A series of print and television ads featuring Vermont Yankee nuclear power plant employees will begin running in state-wide media outlets this week. In the ads, VY employees discuss the safety of the nuclear plant, and the need in Vermont for the jobs and the economic benefits that the electricity generated at VY provides the state of Vermont.

The ads, which feature employees from almost every department at the Vernon plant, initiate a Vermonter to Vermonter conversation about the plant, as seen through the eyes of some of the 650 men and women who work there every day.

According to Mike Colomb, Vermont Yankee Site Vice President, the campaign “brings new insight on plant operation, as the featured employees -- all Vermont residents -- express in their own words the pride and dedication they bring to their jobs, and why it is in the best interest of all Vermonters to keep the plant in service.


“The participation by VY employees in the public discussions of Vermont Yankee has always been key to the general understanding and appreciation of the plant’s role in meeting electricity demands. In fact, many more employees volunteered for this project than we were able to use. Our employees are our greatest asset for continued safe, reliable generation in the state and they admirably serve their communities. In these ads, I think Vermonters will recognize true professionalism when they see it,” he said.

“We’re proud to sponsor this campaign that serves to give a much-needed, state-wide voice to the many Vermonters that are proud to work at VY,” he said. The advertisements which will run for the next two to three months, were produced by HMC2, an advertising company based in Richmond, Vermont.

Labels: vermont politics, Vermont Yankee

posted by vt.Buzz  |  1:51 PM |